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All clubs should follow Saints example – Foxes Trust

This is a story from the FSF archive – the FSF and Supporters Direct merged to become the FSA in 2019 – so this page may contain hyperlinks that do not work and/or have missing files. Our archived pages are not maintained and will not be updated.

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In previous years the champions of England would have seen their away fans facing category A prices on the road – not the case for travelling Leicester City fans though, who won’t pay more than £30 on the road this season.

Following their trip to St Mary’s, where away tickets are capped at £20 thanks to Southampton sponsors Virgin Media, we spoke to Matt Davis at the Foxes Trust about the state of ticket prices…

Q. Leicester City were at St Mary’s to play Southampton, and only paid £20 for their away tickets. What do Leicester fans make of that?

Matt: I and the Foxes Trust wholeheartedly support £20’s plenty (not £30), so welcome this correct level of pricing.

Q. Would you like to see teams across the division reciprocate Southampton’s £20 deal?

Matt: Yes, £20’s plenty is an excellent initiative and campaign from the FSF – so we really would love all clubs to follow this example.

Q. Do you think sponsors have a greater role to play and can do more for match going fans? Would you like to see a similar arrangement at Leicester City?

Matt: I think the clubs themselves should only be allowed to charge £20, but the sponsors underwriting the cost is the next best thing, but they shouldn’t need to, it should be an embedded Premier League rule.

Q. Have you noticed any change to Leicester City’s away categorisation since becoming Champions? Do you find your fans being charged more at grounds you’d previously have been Cat-C or Cat-B?

I’ve sure we would have, had the £30 cap not been made.

Q. Overall, are Leicester City fans happy or not with the state of ticket prices at the King Power and on their travels? If not, what would be the next target for ticket price campaigns?

Matt: I can only speak personally (as I sit in the excellent family stand) that my ticket for me and my two children (age eight and six) comes to an incredibly good value of circa £18 per game for all three of us (my children are free in the family stand until they are 10 and then it only increases gradually).

This pricing is something I applaud Leicester City for and it would be good if other clubs took note, especially in the family stand where the fans of the future are quite literally ‘born’ into. The club also do other initiatives inside the concourse for the children such as free face painting and football themed balloon modelling, as well as a specific ‘tuck shop’ style children’s refreshment area.

As for on our travels… as the campaign says – twenty’s plenty!

Thanks to Action Images for the image used in this blog.

Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • Pledgeball