Your basket

Join The FSA

Away Fans Matter

This is a story from the FSF archive – the FSF and Supporters Direct merged to become the FSA in 2019 – so this page may contain hyperlinks that do not work and/or have missing files. Our archived pages are not maintained and will not be updated.

If you are seeking a document regarding training or the development of your supporters’ organisation, please visit the live training and resource section of our website. if you need further assistance email: [email protected]

Above – Tony Cottee says Away Fans Matter! (Viewing on mobile/tablet? Try this link.)

Away Fans Matter. Three little words but it’s something we’re happy to bang the drum about as travelling supporters are vital to the health of our game. Without away fans, stadiums can be far quieter, less vibrant places.

They bring noise and colour to grounds and often spark the home support into life, generating the atmosphere that appeals to TV audiences around the world. Without away fans we believe football would struggle to bring in these mega media deals; clubs would lose millions each.

Yet away numbers are dropping thanks to the obstacles in place – ridiculous ticket prices, rising costs of travel, TV messing about with fixtures, worst seats in the house, unfriendly stewarding, police interference with KO times and “bubble matches”. Travelling supporters are often at the sharp end – but solve their problems and the benefits will often flow towards home fans too.

Away Fans Matter is the umbrella slogan for our away-focused work, covering:

Twenty’s Plenty for Away Tickets 

Twenty’s Plenty aims to reduce the cost of tickets for travelling fans, since its launch in 2013 it has saved 73,000 fans £789,000. Coventry City have committed to Twenty’s Plenty and no fan visiting the Ricoh will pay more than £20, while Swansea City will cap their own fan’s away tickets at £22. The campaign has achieved victories but we have to keep pushing – get involved with the Twenty’s Plenty weekend of action on Saturday 3rd & Sunday 4th October.

Away Fans Survey

The Away Fans Survey gives supporters the opportunity to feedback away day experiences with ultimate aim being to improve matchdays and increase travelling support. The data allows us to make arguments to clubs/leagues about what works for away fans – all backed up with reams of statistical evidence. All clubs are offered the opportunity to see anonymised survey results relating to their stadium. Last season Wigan Athletic topped the table. We encourage all fans to complete the survey and would love to hear from fans who’d like to be club advocates by encouraging fellow fans to complete the survey after every away day.

Away Fans Matter Ground Guide

The Away Fans Matter Ground Guide is a comprehensive guide to 200+ clubs, covering the top seven divisions of English football. It is also an ever-growing source of information for clubs across Europe. The guide is ‘wiki-enabled’ which means you can share what you know about your club and city with fans from across the continent. We are adding clubs each week, and will have a full complement by mid-September. Built by fans for fans, get involved and share key info on transport and travel, tickets, eating and drinking, and anything else you think others should know.

General awareness – Away Fans Matter!

We also want to big up the role of away fans, to make people understand how important that contribution is, and while we will continue to make those arguments, a picture paints a thousand words. With that in mind we’ve lined up a few friends of the FSF (see gallery above) to get the ball rolling, saying “Away Fans Matter”.

We’d like to see loads of you doing likewise, whether it’s taking pictures on matchdays, or outside your local pre-match boozer, whatever, download the Away Fans Matter logo (via Word, PDF, PNG, JPG), take a snap of yourself with it, and send it to [email protected] with your name and club. 

Away Fans Matter!

Away Fans Matter

Actions for fans:

Related Articles

UEFA urged to reverse blanket ban on away fans

Football Supporters Europe (FSE) are urging UEFA to reverse their decision to put a blanket ban on away fans at European competition this season – arguing instead for a case-by-case approach.

Manchester United fans consider legal action over Chelsea away numbers

Manchester United Supporters’ Trust (MUST) say the decision to cut their away allocation for the upcoming match at Chelsea at short notice is “a shambles” and sets “a disgraceful precedent”.

Leeds United address issues at Elland Road away end

Newcastle United fans have praised Leeds United after the club worked with them to address issues facing away fans visiting Elland Road.

“Every time the big clubs don’t get what they like, they threaten to break away”

Football Supporters’ Association chief executive Kevin Miles appeared on Sky Sports News yesterday to discuss UEFA’s latest proposed European competition changes.

Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • Pledgeball