Behind closed doors games will increase gambling risks for many – survey
Posted on 11th September 2020
New research carried out on behalf of GambleAware by The Football Supporters’ Association suggests that fans who like to bet in-play will be 83% more likely to place an in-play bet while they are watching a match live at home, than if they were watching it in a stadium.
The survey taken by just under 1000 fans, follows the launch of the second phase of GambleAware’s safer gambling campaign ‘Bet Regret’ which aims to help gamblers avoid impulsive and problematic gambling behaviour.
In a bid to encourage punters to pause and reconsider before betting, GambleAware will be rolling out a new public information campaign including their new “Tap Out” TV adverts – where a fierce-looking heavyweight wrestler forces two unsuspecting gamblers to ‘tap out’ of their betting app before they place an off-the-cuff bet.
With the Premier League and EFL seasons set to kick off behind closed doors this weekend, the survey also found that of those who said they will bet more this season, 73% will do so because it’s easier to bet at home than at the match, while 36 percent admitted that not being at the game could lead to them ‘betting bored’.
The public health campaign, which originally launched in February 2019 seeks to change the behaviours linked to impulsive betting by encouraging moderation and reducing gambling harms – particularly around smart phone and betting app usage.
The advice for those gambling to ‘tap out’ is part of a strategy to encourage adoption of a new specific and easy to follow behaviour of pausing before gambling, so they can reconsider their bet.
Bet Regret is targeted at an estimated audience of 2.4m men aged 18-34 who gamble frequently on sport. The first advert of the 2020 campaign premieres on Saturday 12th September during the early kick off between Fulham and Arsenal at 12.30pm. The campaign will consist of two TV adverts alongside a radio and digital campaign.
The FSA and GambleAware partnership launched before the start of last season and you can learn more about our joint work here.