Every week we’ll be looking in more detail at one of our Sustain The Game! key principles and this week it’s supporter engagement. We believe fans are the lifeblood of the game, they need a voice in their clubs and on all issues that affect them and their communities.
At the FSA we’re keen to promote the best practice when it comes to clubs talking to their supporters, as the benefits of engaging with fans are obvious – at least to us. One tool that’s become increasingly common in formalising those discussions is the Memorandum of Understanding (MOU).
While Hull City’s fans might have expected the club leadership’s entire focus to be on the battle for Championship survival they have instead turned their attention to the media – banning local journalists and hitting out at The Athletic for “misleading gossip”.
Supporter groups across the country say that clubs are meeting their obligations around fan engagement but there remains a handful of clubs where significant improvement is needed – according to the results of a national survey.