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Cheap tickets: Rovers return a fine deal for fans

This is a story from the FSF archive – the FSF and SD merged to become the FSA in 2019.

In these economically tight times fans quite rightly rip into clubs who charge extortionate amounts for match tickets but it’s not all bad news for fans and credit should be given to those clubs who buck the trend. One such example is Doncaster Rovers who not only sell kids’ season tickets at very reasonable prices but have also come up with the innovative Be a Club Scout.

The Be a Club Scout scheme gives existing 2010/11 season ticket holders the opportunity to earn money back from Rovers by finding new 2011/12 season ticket holders. Under the scheme 2010/11 season ticket holders can recommend a new season ticket holder and once the new season ticket holder has paid for their season ticket in full, the existing season ticket holder will be entitled to half of what they have already paid back.

There is no limit on how many season ticket holders you recommend or how much money you earn back and the deal is simple, you get half of what they paid for their season ticket back from the Club as your reward. So recommend an adult buying a £340 season ticket in the club’s South Stand and receive £170 from Rovers. The icing on the cake is that the Vikings have also introduced a spread payment option with all season ticket payments able to be a spread over four months for a fee of only £10.

The offer is also open on concessionary season tickets and Rovers’ prices for youngsters deserve a shout too. Under 11’s can get a season ticket for as little as £40 while those between the ages of 12-16 can get a season ticket for £80. At a time when seemingly fewer young fans than ever before are coming through football’s turnstiles isn’t it good to see such ticket prices?

“As initiatives go Be a Club Scout seems win-win to me,” said Martin O’Hara, of the Viking Supporters Co-operative and FSF national council member. “Hopefully the club sees increased season ticket sales as new fans come along, or older supporters are enticed back, while season ticket holders get a little cash back for their troubles.

“This shows how club really values its supporters and the support of the Viking Supporters Cooperative is important in making all of this happen. We hope that other clubs see the benefits in schemes like this.”

  • If your club has any unusual, newsworthy, or fan friendly initiatives up its sleeve, let the FSF know via [email protected].

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Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • Pledgeball
  • SD Europe