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Cheltenham Town: Robins Trust now third biggest shareholder in club

It’s easy to slip into always reporting tales of woe when it comes to club ownership but some happy news this week as FSA-affiliates Robins Trust became the third biggest shareholder in their club.

An agreement was reached with former Cheltenham Town chairman Paul Baker to a transfer of more than 150,000 shares in the club, increasing the Trust’s holding to in excess of 350,000 shares.

Baker was club chairman from 1997 to 2017 and retains a 10% shareholding.

“I am a firm supporter of fans being involved with, engaged with and supportive of their football club and was delighted to support the formation of the Robins Trust while I was chairman back in 2005,” said Baker.

“I felt the time was right to reduce my shareholding and am pleased to have reached this agreement which I hope will further encourage the Robins Trust Board to raise their profile at the club, increase their membership and increase their investment in the club.”

Speaking on behalf of the Trust’s board, chair James Young said:

“We would like to thank Paul Baker for putting his faith in the Trust to be custodians of a significant percentage of his shareholding.

“Paul will forever be one of the most important figures in our club’s history, so it was an honour when he approached the Trust with this offer and we are proud to be able to accept.”

The Robins Trust have invested £300,000+ in Cheltenham Town since 2005 on projects to improve facilities and access for supporters. You can read more on the story via the Robins Trust website.

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Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • Pledgeball