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Colchester launch guide to dispel myths of live football

This is a story from the FSF archive – the FSF and SD merged to become the FSA in 2019.

Colchester United have produced a guide to the club encouraging new fans along to the Colchester Community Stadium and dispel any myths around attending live football.

The club has produced 2,000 copies of the new guide in conjunction with Fans for Diversity – the joint campaign by the FSF and Kick It Out to encourage a wider range of people into the match-going habit.

Like many clubs in Leagues One and Two with new out of town grounds, Colchester are keen to make the Community Stadium as accessible as possible and boost attendances. The club hopes the new guide will encourage potential fans who have never attended a match to visit, as well as providing detailed information to existing fans.

FSF diversity and campaigns manager Anwar Uddin said: “It’s a powerful tool to get new fans into the ground and picking up the match-going bug.

“The guide is all about attending, getting access to the ground, how the stewards are trained around disability – it’s great to see such clear information in one place encouraging people to go to the match.”

Part-funded by the Fans for Diversity campaign, the guide was launched at Colchester’s home game against Gillingham, with players wearing Fans for Diversity and Kick It Out t-shirts in the pre-match warm-up.

“It is important that the Fans for Diversity Campaign plays a role in developing relationship between club and supporter,” Anwar said. “The day was a great success and another example of how effective our fans fund can be.”

As well as providing information related to the matchday experience, the guide tells U’s fans about disabled access and background to the Fans for Diversity campaign.

Copies will be free to available free for fans in the club shop and the Colchester United community facility (release of the web version will be at a later date).

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Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • SD Europe