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Discrimination reporting app revamped

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Anti-discrimination body Kick It Out has produced a new reporting app, which it hopes will help tackle football-related hate crime on social media.

The second version of the app has focused on gathering more conclusive evidence for investigations, with new functionality allowing media to be attached to reports. A significant new addition to the app is the option to report incidents of football-related hate crime on social media platforms.

Anna Jӧnsson, Kick It Out’s reporting officer said: “We have seen the app become one of the most prominent and popular mechanisms used to report incidents since its release in 2013, and took the decision last year to strengthen its level of functionality.

“The concern over escalating levels of football-related hate crime on social media platforms has been taken into account and we have developed a special form within the app which allows users to attach screenshots of the abuse.”

Kick It Out revealed 50% of complaints it received for the 2013-14 season related to social media abuse, and research commissioned by the organisation in April 2015 also estimated an abusive post was directed at a Premier League player or club once every 2.6 minutes.

 The app is available to download for free on Android phones and Apple iOS.

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Funding partners

  • The Football Association
  • Premier Leage Fans Fund

Partners

  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • Pledgeball