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Sporting Lisbon fans protest away ticket prices at Tottenham Hotspur © Alamy

European away ticket prices remain “stubbornly high”

More must be done on European away ticket prices as analysis released today shows too many clubs still charging high prices for away tickets in UEFA’s club competitions.

Analysis from Football Supporters Europe (FSE), the umbrella organisation that represents football fans at European level, shows average away ticket prices in UEFA competitions “remain stubbornly high” despite recent progress on pricing – including the introduction of a €70 price cap in the Champions League and a €45 cap in the Europa League in 2019.

FSE’s work shows that the average price for an away ticket in the Champions League last season was €47. During the 2022-23 season, 18% of all Champions League games, 25% of all Europa League and 9% of all Europa Conference League away tickets were at the price cap.

In the Champions League, 12 out of the 32 participating clubs charged the maximum away ticket price of €70 at least once to their visitors last season, with 11 of those matches being group stage matches.

FSE executive director Ronan Evain said: “It is FSE’s firm position that clubs have a responsibility to reward the loyalty of travelling fans and to facilitate affordable pricing, especially considering the increase of revenue for all clubs during the next UEFA Champions League cycle.

“We will be monitoring this season’s away ticket prices closely and continue to drive this message with UEFA and stakeholders.”

Despite prices remaining high, the introduction of the cap in 2019 has curbed the excesses of the worst offending clubs, some of whom charged away fans €119 in the 2018-19 season.

UEFA has also made progress on the Europa Conference League, lowering the away price cap from €35 to €25 for the start of the current season while closing loopholes clubs were using to evade the price cap.

FSE’s work shows that German clubs are leading the way on away ticket pricing – with away ticket prices more than €20 cheaper than the competition average. Away standing sectors were a strong contributor to this, with some tickets priced as low as €15.

 

Newcastle United fans highlighted the discrepancy between their own club, who charged Dortmund fans £55 for the visit to St James’ Park, with a banner at Westfalenstadion thanking them for the €18.50 tickets in Dortmund’s standing section.

FSE say they will continue to work with UEFA to improve away ticket pricing, especially as the volume of games is set to increase in the new cycle of UEFA competitions -inevitably increasing seasonal costs for away fans.

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