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FA publishes strategy for expansion of women’s game

The FA’s new Women’s Professional Game Strategy has committed to working with supporters’ organisations as it seeks to grow the game in the years ahead.

Publishing its strategy paper for the women’s game earlier this month, the FA said it is aiming to attract world class talent to its domestic leagues, develop the game’s supporter base while growing commercial revenue and increasing financial sustainability within women’s football.

The document looks at a three-year time frame up until 2024 and says the FA will “work with fan groups to improve the fan matchday experience.” The domestic game’s governing body also says it wishes to “remove barriers and increase demand to attend women’s matches”.

Attendances are also being targeted by the FA who want to double attendances in the Women’s Super League, from the current average of 3,092 to 6,000, and sell out Wembley for the Women’s FA Cup final.

Those ambitions extend to the field of play too – with “success measures” being an English club winning the Champions League and the Lionesses taking victory at the FIFA Women’s World Cup in 2023.

Deborah Dilworth, women’s game development lead at the FSA, said: “We are very pleased to see the FA commit to working with supporters’ groups on matchday experiences.

“We believe this is the FA’s first commitment directly relating to fan groups in the women’s game, which is vital as we believe supporters should be part of the decision making process in football. Engaging with organised groups is a real step forward in developing that relationship.”

For more information on the FSA’s Women’s Game Network, email Deborah Dilworth.

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