Your basket

Join The FSA

© Alamy

Fan Group in Focus: Women of Wimbledon

Supporters at AFC Wimbledon have finalised the creation of the Women of Wimbledon Supporters Association (WOWSA) – a new group looking to encourage more women along to Plough Lane.

As part of our Fan Group in Focus series, which aims to shine a light on some of the great supporter initiatives out there, we’re pleased to promote the launch of new FSA member WOWSA.

The group has been set up with the goal of improving the experiences of women at the match – following the likes of the Lady Imps at Lincoln City and Women of Watford at Vicarage Road.

Wimbledon supporters Anna Searle and Jane Lonsdale with Lincoln City’s Lady Imps.

Set up by “a group of women born out of love for AFC Wimbledon” with the main goals of welcoming more women and families to AFC Wimbledon, WOWSA wants to maximise attendances and celebrate the club’s “exceptional” fan base.

Jane Lonsdale, chair of WOWSA said: “We are delighted to be launching the Women of Wimbledon Supporters Association.

“We are grateful for the support we have had from AFC Wimbledon, AFC Wimbledon Women, AFC Wimbledon Foundation, the Football Supporters’ Association, women’s supporters groups from other clubs, and some of our brilliant fans.

“We want to promote the excellent work the club already does, encourage more female supporters, make everyone feel welcome and celebrate and enhance the rich diversity at our football club.”

WOWSA launched with help from the Fans for Diversity fund, a partnership between Kick It Out and the FSA. They will also join other supporter organisations in becoming associate members of the FSA.

AFC Wimbledon Managing Director Danny Macklin said: “As with most clubs, only 20 percent of our matchday attendees are girls and women, and we want to change this significantly.

“We pride ourselves on providing a warm and friendly atmosphere at our matches for existing fans and new supporters, so we ask all Dons to show their backing for this important initiative.”

Starting a new group? Get in touch

The FSA’s Fans for Diversity fund has helped to support the launch of dozens and dozens of supporter groups over the years – it’s always a pleasure and a privilege to work with supporters on-the-ground who make these initiatives happen. Get in touch.

Related Articles

Fan group in focus: Sheffield Wednesday Women’s Supporters Group

Sheffield Wednesday Women’s Supporters Group formed in April 2023 and hit the headlines with some fantastic fundraising work earlier this season in response to an incident at Hillsborough. In one of our Fan Group In Focus features they explain more…

Fan Group In Focus: Dunstable Town

Dunstable Town held the official opening of their community benefit society (CBS) Hub last week (Tuesday 29th August) ahead of kick-off in their match against Colney Heath.

Fan group in focus: Sheffield Wednesday’s Rainbow Owls

You wait ages for a feature on Sheffield Wednesday fan groups and then two come along at once! After recently speaking to SWFC Women’s Supporters’ Group, this week we had the pleasure of catching up with Rainbow Owls founder Chris Ledger – it’s a big weekend for them as tomorrow is a designated Rainbow Laces game, so it’ll be a busy day for Chris and co…

My Club, My Shirt: AFC Wimbledon fan portraits captured in exhibition

Earlier this summer, the ‘My Club, My Shirt’ photography initiative reached its second club – as AFC Wimbledon fans were captured by photographer Chris Floyd.

Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • Pledgeball