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Fan groups “incredibly disappointed” by Newcastle United’s latest price rise

Newcastle United have announced a third consecutive year of season ticket price hikes for adult season ticket holders, leaving the club’s supporter groups “incredibly disappointed”

The north east club’s chief executive Darren Eales said the decision to increase all adult season tickets was “unavoidable”.

“In a world of profit and sustainability rules, we must continue to face up to challenging decisions and find a balance that keeps football affordable while ensuring the club is able to compete,” Eales said. “Without this approach, achieving the sustainable success we all crave simply becomes impossible.”

This third successive year of price increases for Newcastle United season ticket holders means that a standard seat in St James’ Park’s Gallowgate – £763 – end is now more expensive than all but six blocks of Anfield’s Kop.

A coalition of fan groups at the club – the Fan Advisory Board, Newcastle United Supporters Trust, Newcastle United Supporters Club, United With Pride, Wor Flags, True Faith, Black and White Army and the London Mags – released a joint statement last night condemning the price rise.

“We are incredibly disappointed by this news of another 5% increase,” they said.

“The club was already benefiting from approximately 10,000 season tickets increasing upwards of 60%, they did not need to add this on top of this.

“People will sacrifice things in their lives to prioritise supporting their team and the club are exploiting this.”

Fan groups say Newcastle United should have, and could have, followed the example of Liverpool and West Ham United who in recent weeks have frozen season ticket prices for 2025-26.

Additionally, the supporter groups have accused the club of ignoring their input into discussions around ticket prices and the Fan Advisory Board has called for full consultation on ticketing matters.

“We unanimously reject the decision by the club to raise adult season ticket prices by 5% for the third consecutive season,” the FAB said.

“Against the backdrop of the long-term deal ending, and the announcement made by the club earlier this week regarding improved financial performance for the year to 30 June 2024, we reject the choice made by the club to increase the cost of all adult season tickets by a further 5%.

“Our position remains that there should be no further increases on top of the end of the long-term freeze.

“We are hugely disappointed and request full consultation on all other ticketing decisions. This includes, individual match tickets, cup scheme and memberships.”

Newcastle United are the second club this week to announce an increase in season ticket prices, following Arsenal who said they would increase season tickets between 3% and 5% for 2025-26.

“We understand that costs are increasing across football, especially for player wages and agent fees, but feel that Arsenal and all Premier League clubs should be making greater efforts to control these pressures rather than relying on supporters to take the strain,” Arsenal Supporters’ Trust said.

Prior to that Brentford, Liverpool, West Ham United and Wolverhampton Wanderers had all announced that they would be freezing season ticket prices at 2024-25 levels.

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