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Fans for Diversity features on flagship BBC show

This is a story from the FSF archive – the FSF and SD merged to become the FSA in 2019.

The work of the Fans for Diversity campaign, which we run in conjunction with Kick It Out, featured on the BBC’s One Show last night.

The show looked at the how supporters are encouraging Asian families to get into the match-going habit at Valley Parade and followed FSF-affiliates Bangla Bantams on matchday.

“Some fans don’t have the confidence to buy a ticket and go to the match, fearful because of what they’ve been told in the past,” said Anwar Uddin, who runs the Fans for Diversity campaign. “But that’s changing.”

The One Show follows the Bangla Bantams, winners of the inaugual Fans For Diversity award in December 2016, as they took a group of local Asian people to Bradford City’s 1-0 home victory over Fleetwood Town in the League One semi-final play-off.

Bradford City have since gone through to the final, and will play Millwall at Wembley on Saturday 20th May.

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Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • SD Europe