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Fans for Diversity in the non-league game

The Fans for Diversity campaign has published a guide which will support clubs and their fans who are looking to diversify and increase their attendances, and connect with local communities.

The booklet will give individuals and clubs some much needed guidance, support and funding information, along with inspiration from what is going on elsewhere in non-league, to increase attendances at grounds, encourage greater diversity among matchday crowds, and help to foster a better connection with local communities.

Part of the campaign is our Fans for Diversity fund, which can be accessed by anyone, from a club to an individual fan or fan group at any level of the game.

We would love to do some of this work with your club, your fans and your community in non-league.

A key to the success of the Fans for Diversity campaign, which we operate jointly with our partners at Kick It Out, has been its creative nature.

No two clubs are the same and we would encourage anyone to get involved, and to produce whatever is right for them. No idea is too big or too small.

If you need funding for an event, project or idea, or want to find out more about the support available, get in touch – [email protected] or @WeAreTheFSA on Twitter

Image credits/thanks to Alamy, Duncan Palmer and James Boyes.

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Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • Pledgeball