Your basket

Join The FSA

© Alamy

Fans raise more than £200,000 for support groups from March cup finals

Supporters from the men’s and women’s game who have been locked out of their team’s cup finals have taken to virtual ticket sales to raise money for good causes.

Last weekend, Sunderland won the EFL Trophy beating Tranmere Rovers at Wembley while their supporters raised £165,000 for four north east charities through virtual ticket sales.

The #SunderlandTogether initiative involved selling ‘virtual tickets’ to fans with the chance to win club merchandise and was created by lifelong Sunderland fan Peter Richardson. His idea was then picked up by the Red and White Army, the Sunderland Senior Supporters Association and Sunderland AFC Branch Liaison Council (BLC).

Max Power of Sunderland celebrates with team mates after winning the EFL Trophy – Sunderland v Tranmere Rovers, EFL Trophy Final, Wembley Stadium, London – 14th March 2021 © Alamy

Money raised will be split between the Foundation, the Salvation Army, Sunderland Foodbank and Washington Mind.

Their opponents in the EFL Trophy final, Tranmere Rovers also raised money for charity using a similar virtual ticket drive. Initially setting a target of £10,000 Tranmere Rovers fans raised more than £42,000 for local community groups supporting people experiencing food poverty, mental health issues and isolation.

Women’s League Cup final

The virtual ticket fundraising technique also reached the women’s game, as Chelsea Women Supporters Group used it to raise more than £2,500 for children’s charity Plan UK and LGBT youth support campaign Ditch The Label.

Virtual tickets were sold for the women’s League Cup final, held at Vicarage Road last weekend, between Chelsea Women and Bristol City.

Related Articles

Premier League TV deal – more money, more problems?

News that the Premier League plans to broadcast around 270 of its games, up from 200, is unwelcome but not entirely unsurprising for matchgoing supporters.

Free Lions: Support the team, support the players

For almost 25 years now, the Free Lions team have been following England home and away providing England fans with on-the-ground support and information through our Fans’ Embassy service. They’re no strangers to the controversies surrounding the Three Lions’ support and today have issued the following comment on the pre-match booing of the England players before their fixture against Romania…

Free Lionesses help secure 2,000 extra England seats amid World Cup ticketing issues

England fans have been reporting issues with the Women’s World Cup ticketing system all tournament, but thanks to work from the Free Lionesses team the vast majority of travelling England fans should make tomorrow’s semi-final.

UEFA announces thousands of free tickets for European finals

UEFA announced today that supporters of teams competing in the Champions League and Europa League final will be offered a substantial number of free tickets as a gesture of thanks for their support of European football during the COVID-19 pandemic.

Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • Pledgeball