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Fanspiration: the Robins are turning blue

This is a story from the Supporters Direct archive – the FSF and Supporters Direct merged to become the FSA in 2019 – so this page may contain hyperlinks that do not work and/or have missing files. Our archived pages are not maintained and will not be updated.

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In order to raise money for the British Lung Foundation, Cheltenham Town Football Club players will be wearing a one-off blue strip for their game against Crewe Alexandra on December 9th.

The Robin’s Supporters Trust originally thought of the concept and have subsequently worked closely with the club to ensure the project goes ahead. The aim is to fundraise for the British Lung Foundation as well as offering support for the club’s fitness coach Ian Hutton and his fiancee Vicky Veness.

Vicky was diagnosed with stage four lung cancer earlier this year. The 30-year-old personal trainer, runner, non-smoker and healthy eater received the shock diagnosis despite looking perfectly fit and healthy and has set out to challenge preconceptions about the illness.

The Robins Trust, as part of the initiative, is encouraging all fans to turn up wearing blue at the game against Crewe Alexandra but to also bring red balloons to show solidarity.

Murry Toms, Fan Elected Director said: “The important thing about football is that it is not just about football, and this is a great way to show some support with Ian and Vicky at a difficult time.

*ALL Supporters can donate £3 to the British Lung Foundation by simply texting CTFC17 £3 to 70070, and every penny will go directly to the charity. It’s open now and will remain so until after the game on December 9.

Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • Pledgeball