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FAW set to slash international ticket prices

This is a story from the FSF archive – the FSF and SD merged to become the FSA in 2019.

The Football Association of Wales is on the brink of reducing ticket prices for international matches, following concerted pressure from FSF Cymru officials.

Dismayed at the recent decline in international attendances at the Millennium Stadium, the FAW hierarchy are considering a campaign they hope will ensure the capacity Cardiff crowds which characterised Wales’ Euro 2004 qualification campaign come flocking back.

That means a return to the £5 and £10 ticket policy which proved so successful during previous campaigns, as well as a reduction of around £15 – back to the price they were
two years ago – on tickets for the Millennium Stadium’s middle tier.

The FAW will also look to freeze the £5 and £10 ticket prices for the Family
Enclosure, while the booklet policy, which involved fans buying tickets en bloc for the duration of the Euro 2008 qualification campaign, also appears likely to be axed.

With average attendance for home Welsh internationals currently down more than fifty percent on the Euro 2004 qualification campaign, FSF Cymru Chairman Vince Alm believes the FAW decision represents a victory for common sense.

“If ticket prices are cheaper, more people will want to go – that’s common sense”, Vince Alm said.

“A lot of pressure has been put on the FAW by FSF Cymru officials including myself – when Wales played out in Cyprus recently I ended up staying in the same hotel as the FAW party for two days, and I pestered the life out of the hierarchy with regard to tickets prices.

“So I’d like to think the FSF had a small part to play in their decision – but, whatever their motivation, this can only be a good thing for the Welsh team, because a packed Millennium Stadium, in full voice, is a completely different proposition from a half empty one – and this move should really lift the atmosphere.”

And Alm’s sentiments have been echoed by the FAW, who, despite a 25 year contract dictating they stage four internationals per annum at the Millennium Stadium, are also believed to be considering staging matches involving the Welsh international team at Wrexham and Swansea.

"We want to get behind the team and we want the supporters to be there," an FAW official told the South Wales Echo. "We see no point in 20,000-30,000 fans rattling around a 70,000-seater stadium.”

"Because of the season ticket at the start of the recent 2008 European Championship we couldn’t alter the prices as the group went along – if the season ticket is not used next time around then we will be able to adjust the ticket price depending on how we are doing in the
group – and that is something we know we must look at."

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