Posted on 12th March 2026
Forest freeze prices following supporter trust discussions
Nottingham Forest have frozen season ticket prices for 2026/27 and reintroduced the young adult 18-21 category following discussions with FSA members Nottingham Forest Supporters’ Trust (NFST).
Last week NFST met the club and gave informal feedback regarding potential ticket prices for next season. The trust then surveyed almost 2,000 supporters with the vast majority opposing any price rises.
The headline figures showed more than 80% of respondents said matchday ticket prices should not increase while around two-thirds of season ticket holders supported a full price freeze.
Such concerns have real world implications and the club’s upcoming Europa League clash against FC Midtjylland saw slow ticket sales until Forest slashed prices following more good work by NFST.
“We have listened carefully, and we have acted in a way that we hope will reaffirm the bond between the club and its fans,” said club chairman Nicholas Randall KC.
What does the FSA think?
Forest’s response showcases the great work supporter organisations can do in pulling together fan opinion and making strong, respectful but coherent arguments – credit to the club for listening and to our members at NFST for helping tens of thousands of matchgoers.
Atmosphere group Forza Garibaldi also stood shoulder-to-shoulder with NFST, showing the benefits of fans speaking with one voice, and wrote an open letter to the club calling for a prize freeze.
#NFFC pic.twitter.com/xPj4YKSPc4
— Forza Garibaldi (@Forza_Garibaldi) March 11, 2026
Forest are the second Premier League club to announce a price freeze for 2026-27, after Tottenham Hotspur announced their season ticket and matchday ticket prices would remain the same next season.
While this story is Forest specific we see this type of work carried out across the country week in, week out by our volunteer base. It’s often a hard, thankless task, but when it comes off everyone benefits.
But our members can’t do this in isolation – strength comes in numbers.
Are you a Forest fan? Then join NFST! Don’t support Forest? Find your local group here. And join the FSA for free, of course.
#StopExploitingLoyalty
Looking across the top-flight the early signs are that fans will see more rises but all clubs must listen closely to their supporters. There’s no “one size fits all” approach but the #StopExploitingLoyalty message is backed by the FSA’s Premier League Network of supporters’ groups.
In November 2025 we coordinated a letter co-signed by 115 top-flight supporters’ groups calling for a two-year halt on home ticket price increases.
Additionally supporters called upon clubs to share clear and transparent ticketing data – including prices, sales, policies, and demographics – with supporters so that accurate comparisons could be made across the league.
This would enable open discussions with Fan Advisory Boards and supporter organisations on future pricing plans across all Premier League clubs.
The time is right for a two-year price halt, which falls within the very healthy current UK broadcasting deal, to allow future ticket discussions between clubs and supporter representatives.
