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FSA statement: England kit prices

Football Supporters’ Association response to England kit prices.

The Football Supporters’ Association said:

“When it comes to football and its associated costs our biggest focus is usually ticket prices – you only have to look at the anger from supporters at Chelsea and Manchester City in relation season ticket hikes to see why that is the case.

“However, in our national supporters survey last year 53% of fans agreed kit prices were important to them and, in that context, £119.99 for a kids’ match top does feel expensive, even more so if you want to buy your child the full kit.

“We also believe suppliers should put a ‘sell by’ date on kits to make it clear how long they will be in use before being changed. An unwitting parent could easily buy a kit for Christmas or a birthday only to find it’s ‘old’ within a matter of months.

“Clubs such as Brentford, who have previously committed to a two-year cycle, set a good example for reducing costs and waste too as a club doesn’t just produce a home kit – there are multiple away kits, keeper tops and training gear. It’s a lot of stuff to discard after one season.”

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