The FSA has written to the Premier League calling on the organisation to support our call for price freezes across the division ahead of the 2025/26 season.

In recent weeks both Brentford and Liverpool have announced ticket price freezes, showing what can be done at top-flight clubs who are listening to their supporters.

With clubs assessing ticket policies ahead of 2025/26 we are at a critical juncture and many FSA supporter groups in the top-flight have active campaigns aimed at their clubs.

Want to get involved in activity at your club? Contact the FSA and we’ll put you in touch with those supporter groups who are organising activity.

The FSA’s #StopExploitingLoyalty campaign pulls all of those together with a single focus which calls for price freezes, an end to the attack on concessions and increased supporter engagement.

Supporters’ groups have given the campaign fantastic backing, with league-wide weekends of action and a constant stream of activity at stadiums across the league.

On Sunday Manchester City and Liverpool fans joined forces to display the #StopExploitingBanner across the divide of the home and away ends at the Etihad Stadium.

Stop Exploiting Loyalty! City and Liverpool fans put rivalries aside pre-match pic.twitter.com/15gex0Zhfy

— 1894 (@WeAre1894) February 23, 2025

In recent weeks alone we’ve seen a coalition of Manchester City groups write to their club calling for a prize freeze, while there’s also been activity at Arsenal, Aston Villa, Fulham, Manchester United, Newcastle United, Spurs and West Ham United.

Campaign action shows no sign of slowing down.

Ticket Prices: A joint appeal to @AVFCOfficial from the Trust, Lions Club and Independent Supporters Club for a price freeze next season.#AVFC#StopExploitingLoyalty pic.twitter.com/l9CJAk9GEx

— Villa Trust (@Villa_Trust) February 24, 2025

Football has a spending problem, not an income problem

We have argued in the past that football has a spending problem, not an income problem, and that message is starting to get through.

As new Match of the Day presenter Mark Chapman pointed out: “Ticket revenue is a really small percentage of what clubs bring in compared to their overall commercial revenue.”

Last year we looked at the finances of a number of different Premier League clubs and showed that high prices are not a viable route to compliance with the league’s profit and sustainability rules. (Hat-tip to the excellent Swiss Ramble whose original research made that possible.)

A couple of million raised by squeezing fans dry makes next to no difference to the bottom line and, if anything, you could argue it makes the league even less competitive as the clubs with the biggest stadiums and highest ticket prices will raise the most additional revenue.

A survey by pollsters Ipsos showed that 60% of adults who attend matches are concerned about rising ticket prices – club thinking on pricing is in need of an urgent reset.

Read the FSA’s letter to the PL

What was in the letter? Following ongoing discussions with the FSA’s Premier League Network – made up of supporter groups from across the country – we had three main requests of the Premier League:

• For all clubs yet to announce prices for next season to agree a price freeze on all ticket prices for the 2025/26 season;
• To support our call for the protection of concessionary tickets and to work with the FSA on reviewing the rules and guidance on ticketing in the Premier League Handbook;
• To support our calls for urgent, proper dialogue between clubs and their supporter representatives on ticketing, with the utmost transparency given to representatives of FABs.

You can read the full letter here…