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FSF and SD statement on new chief executive

This is a story from the FSF archive – the FSF and SD merged to become the FSA in 2019.

The appointments panel of the Football Supporters’ Federation and Supporters Direct Interim Board have confirmed the appointment of Kevin Miles as the new organisation’s chief executive.

At this summer’s AGM members of both the FSF and SD voted to work towards one unified supporters’ organisation and, as part of that process, both existing chief executives were interviewed for the role of chief executive of the new body.

The appointments panel agreed it was important for the new organisation to seek to maintain the services of Ashley Brown, whose experience and achievements as chief executive of SD, and as a fan owner at Portsmouth, will be of great value to our new organisation.

The panel was chaired by an independent person, Lord Keith Bradley, who was able to provide an outside perspective, which was of great assistance. Both the FSF and SD would like to thank Lord Bradley for his commitment to the process. FSF chair Malcolm Clarke and SD chair Tom Greatrex also sat on the appointments panel and co-chaired the Interim Board.

The new appointment will take effect from 1st January 2019, with the new chief executive working in conjunction with the new Board as a staffing structure is put in place, drawing on the collective expertise and experience from both predecessor organisations.

“With a new chief executive now confirmed and a new Board to be elected, building the new single unified organisation that our memberships voted for can begin in earnest,” said Malcolm and Tom in a joint statement.

“It will be an exciting time with many opportunities for us to represent and promote the role of supporters in football and communities through our pooled resources. Every supporter can play an important part in this and we hope you are as positive about those opportunities as we are.”

The FSF and SD EGM to create a new, unified supporters’ organisation takes place on Thursday 22nd November in central London.

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Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • Pledgeball
  • SD Europe