Your basket

Join The FSA

FSF National Fans’ Survey 2012 results

This is a story from the FSF archive – the FSF and Supporters Direct merged to become the FSA in 2019 – so this page may contain hyperlinks that do not work and/or have missing files. Our archived pages are not maintained and will not be updated.

If you are seeking a document regarding training or the development of your supporters’ organisation, please visit the live training and resource section of our website. if you need further assistance email: [email protected]

More than 4,000 supporters from 130 different clubs completed the FSF’s 2012 National Fans’ Survey, and nine out of every 10 of them think ticket prices are too high. 73 per cent of respondents strongly agreed that season ticket prices are too high and 19 per cent agreed slightly. Three out of every 100 disagreed and thought prices were not too high.

Four out of 10 respondents said that they had attended fewer matches in recent seasons with more than half of those putting the blame at the door of ticket prices.

While only one in every five fans has ever made a complaint to their club, of those that have, one in every three complaints relates to ticketing prices, arrangements, or availability.

Despite the current economic climate many Premier League clubs have raised season ticket prices. According to a national newspaper survey West Bromwich Albion are the only team to have cut season ticket prices, down by 11 per cent.

Malcolm Clarke, chair of the FSF, said:

“There’s a huge amount of wealth swilling among Premier League clubs thanks to TV rights or sponsorship deals and there’s no excuse to keep charging the prices they often do.

“It’s about time that match-going fans were rewarded with lower prices rather than having to fork out as much as £50 or £60 to watch their team at some grounds. That’s just for ‘normal’ seats too – not a prawn sandwich in sight.

“But it’s not just the top-flight where fans face high prices – those in the Championship and beyond can face similar hurdles in following their teams. We look on with envy at the prices our continental cousins pay in leagues like the Bundesliga.

“We’re not asking the football industry to do something out of the goodness of its heart, self-interest should play a part too as those huge TV deals will disappear if stadiums begin to look empty.

“The game is playing Russian roulette when it comes to attracting younger fans who might start voting with their feet to become “pub only” fans, or even turn their backs on the game altogether.”

The FSF’s survey also looked at supporters’ opinions on many other subjects including everything from the match day experience to views on goal-lie technology, experiences of racism or homophobia, and how fans watch football.

  • 92 per cent think fans should have the choice to sit or stand
  • 80 per cent agree that TV technology should be used to help referees
  • 74 per cent are in favour of a salary cap in football
  • 59 per cent have watched a game illegally on the internet
  • 51 per cent have watched an illegal TV feed in a pub
  • 47 per cent have experienced treatment they consider unnecessary/unfair from stewards
  • 45 per cent have missed a game because it was moved for TV
  • 32 per cent have experienced treatment they consider unnecessary/unfair from police
  • 23 per cent have lost money on tickets/travel due to matches being moved for TV
  • 19 per cent have seen or experienced homophobic abuse in the past year
  • 18 per cent have seen or experienced racist abuse in the past year
  • 11 per cent have a 400+ mile round-trip for home games

Join the FSF for free today from this link.

The Football Supporters’ Federation on Facebook.

Follow us on Twitter – @The_FSF

Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • Pledgeball