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Funding a project – Leeds United Supporters Trust

This is a story from the SD archive – the FSF and SD merged to become the FSA in 2019.

The Leeds Trust have recently set a great example of how to successfully plan, run and execute a project and it is definitely worth a read to understand more.

Back in June 2017 they gained permission from the Highways Agency (and Leeds City Council) to paint a mural on the wall of the underpass beneath the M621 motorway, on Lowfields Road. This approval was gained after six months of negotiation, and a decisive intervention from Hilary Benn MP.

The trust wanted the final design to celebrate Leeds United as a unique football club, and for it to reflect their history whilst standing as a lasting legacy.

The trust worked with Leeds-based organisation ‘East Street Arts’, who are experienced in public arts. They asked for any interested artist to submit a design for consideration and these submissions were then voted on by the Trust board and members alike.

The trust had two weeks at the beginning of August to prepare the site (remove shrubbery and make the wall surface ‘clean’ and paintable) in order to get mural finished in time for this season’s first home game.

The aim was to raise £3800 and part of this money was provided by a donation from Trust funds. The trust smashed the fundraising target and reached a total of £4,400 meaning that they now have leftover funds for more projects to benefit the community. Jameson Rogue was winning artist and you can see his work in the above picture.

The execution of this project was teamed with a considerable amount of updates and consultation with their trust members. The Trust Board did an incredible job from start to finish.

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Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • SD Europe