Your basket

Join The FSA

Great ticket deal for Boro fans

This is a story from the FSF archive – the FSF and Supporters Direct merged to become the FSA in 2019 – so this page may contain hyperlinks that do not work and/or have missing files. Our archived pages are not maintained and will not be updated.

If you are seeking a document regarding training or the development of your supporters’ organisation, please visit the live training and resource section of our website. if you need further assistance email: [email protected]

While this week has seen season ticket price rises at Spurs and Liverpool (“an insult” say Spirit of Shankly) receiving unfavourable comparison to much more affordable season tickets offered at Barcelona and Bayern Munich, it’s not all bad news for fans.

As reported yesterday by Gazette Live, Middlesbrough have announced an eighth successive year of price freezes on their season tickets. While that on its own would be reason enough for congratulation, they’ve gone the extra mile in creating an offer that’s enticing to supporters. Any fan renewing by late April will be able to take advantage of a free pint at every match. Yes, that’s right, a free pint.

The promotion actually offers a range of drinks, including beer, wine, soft drinks and hot drinks, that fans can take advantage of at each and every home fixture. The price freeze will also apply regardless of whether Middlesbrough gain promotion to the Premier League, and there’s the option to secure the same price for the following two seasons as well.

Chairman Steve Gibson says, “We’re trying to ensure that coming to support the Boro remains affordable, while bringing in the money we need to strengthen the playing squad and make the team competitive.”

However it’s not just good news for any lager-swilling Middlesbrough devotee – in the new Family Zone a child under-11 can gain free entry with any adult holding a season card, and a second child can have a season card for only £20.

For a long time we’ve been saying that clubs need to be more creative with their ticketing deals and do more to encourage fans, particularly youngsters, to attend matches by making them more affordable. Offering a free drink and free season tickets to under-11s is a relatively low-cost way for Boro to achieve that aim, so hats off to them for showing what can be done when you think a little bit creatively.

Thanks to Action Images for the image used in this blog.

Related Articles

Leeds United fans critical of club’s Socios deal

Leeds United supporters are the latest in the Premier League to criticise their club for entering into an agreement with

Potential PL TV deal: Late Sunday KOs would “wreak havoc”

Reports appeared in the Telegraph this week about the potential for a new Sunday 6.30pm kick-off slot in the Premier League’s next TV deal.

Premier League TV deal – more money, more problems?

News that the Premier League plans to broadcast around 270 of its games, up from 200, is unwelcome but not entirely unsurprising for matchgoing supporters.

FSA statement: New Premier League TV deal

Earlier this week, the Premier League announced that it has agreed a new deal with Sky and TNT Sports in which the competition will receive £6.7bn over four years for its UK television rights and with it a significant increase in the number of games that will be selected for live broadcast.

Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • Pledgeball