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Huddersfield Town use broadcast income to reduce ticket prices

This is a story from the FSF archive – the FSF and SD merged to become the FSA in 2019.

Championship side Huddersfield Town have announced a reduction in their season ticket prices for 2016/17 and will be using increased TV revenue to cover the cost.

Speaking to the Huddersfield Daily Examiner about the new prices, club chairman Dean Hoyle said that the £2m increase in broadcasting revenue the club received would be used to encourage Huddersfield fans back to the John Smith’s Stadium.

“We decided that with new TV money coming in we would reduce season-card prices.” Hoyle said. “It’s an amazing saving to hopefully watch fantastic entertaining football and see the club go forward.”

The Examiner reported that attendances at the John Smith’s Stadium have been in decline over the last three seasons and the club was keen to address this. For the 2016/17 season, adult season tickets at Huddersfield will be reduced to £179, or around £8 per game.

“At a time when more money is coming into football, you see so many stadia which have empty seats,” Hoyle said. “Prices have been going Northwards, but we want to try a different way.”

“Let’s get the stadium fuller and see where it takes us.”

FSF chairman Malcolm Clarke said: “The FSF congratulates Huddersfield Town on this initiative which is particularly commendable for a Championship club which doesn’t have the huge level of media revenue that Premier League clubs enjoy.

“We call on other clubs, particularly those in the Premier League to follow suit.”

Thanks to Tom Hoggarth for the image used in this article. Reproduced here under CC license.

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