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Hull City fans reveal protest against owners for opening match

This is a story from the FSF archive – the FSF and SD merged to become the FSA in 2019.

Hull City fans have released details of protests against the club’s owners at the KC Stadium for the Premier League curtain-raiser this weekend.

Relations between the club’s fanbase and its owners, the Allam family, seem to have reached a nadir with the club having endured a torrid pre-season. 

City have yet to replace their manager after Steve Bruce walked out on the club and have signed no senior players in the current transfer window.

The situation off-the-pitch is even worse – many Hull City fans will be left out of pocket by the deeply unpopular new membership scheme that scraps traditional season tickets. Concessions for young and old are gone too.

Hull City Supporters Trust (HCST) are seeking to mobilise fans against the club’s owners at the first game of the new Premier League season on Saturday with planned demonstrations before and during the match.

Announcing the protest, HCST said: “The aim of what we’re encouraging now is to highlight for the TV cameras how upset City fans are, and bring attention to the various issues we have with the Allams’ ownership of the club, such as the detestable pricing out of children, seniors and the disabled from attending matches, forced seat moves and the ongoing obsession at the club with eradicating any reference to the word ‘City’.”

Pre-match there will be an “Allam Out” march, followed by a demonstration outside the West Stand.

Thousands of red card style placards, with the simple word “NO”, have been produced for the demonstration.

Fans are being asked to display them as the teams head out onto the pitch for kick-off. “City Till I Die” chanting is being encouraged after 19 minutes and four seconds – a reference to the founding year of the club (1904).

Get those cards and banners up and sing loud,” the Trust said. “Make sure the cameras see and hear how unhappy we are.

Some people think that protesting means not giving the lads our support, so let’s show them that’s not the case.”

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Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • Pledgeball
  • SD Europe