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Kitmas: Fans help make a difference this month

Comedian Mark Watson and his brother Paul, an ex-semi professional footballer, are urging fans to donate football kits to brighten up Christmas for children across the country living in poverty.

The “Kitmas” initiative, which started life as a social media appeal by the two brothers, has already seen hundreds of football kits donated to grassroots community groups and kids who might not otherwise get a Christmas present this year.

Additionally, a Kitmas fundraising page has already raised almost £7,000 to buy replica kits for kids around the country.

“The response has been amazing already, there’s a great community of people out there,” Paul told The Big Issue. “People see the bad of Twitter but social media brings out so many amazing things.

“What’s nice is that it’s all individual people who have a fiver to donate or one kit lying around. It’s not coming from some big corporation, it’s really personal.

“Just normal people who remember what it was like to get a kit as a kid and want to do something nice for others.”

Though they hope to get all kits out in time for Christmas, the brothers say they will gladly accept donations into 2021.

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Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • SD Europe