Basket
×

Your basket

Join The FSA

© Alamy

Liverpool unveil supporters board and new engagement model

Today Liverpool have unveiled their new supporters board and the creation of a “legally-binding commitment to strategic-level supporter engagement” – a first in the Premier League.

The supporters board will be made up of 16 supporter representatives who will lead engagement with the club in key areas such as matchday experience, ticketing arrangements, as well as giving fans consent over two heritage items – including competition participation.

Liverpool’s American owners Fenway Sports Group were one of the main players behind the failed European Super League breakaway in Spring 2021. Fan protests following the failure of the ESL led the club to engage in lengthy consultation with its supporter organisations, ultimately leading to the creation of the supporters board.

Spirit of Shankly’s chair Joe Blott, who was elected to chair the new supporters board, said the new model at Anfield will benefit current supporters and future generations of Liverpool fans.

“It is a real privilege to speak on behalf of, and up for, Liverpool fans everywhere and I for one do not take this role lightly,” Joe said.

“We are moving into a new era of engagement with our club and I am really looking forward to working even more closely alongside partners and affiliates.

“This is historical, ground-breaking work, a step into the unknown but one I truly believe will be a benefit to our current fans but more importantly, a legacy for future generations.”

The supporters board will meet four times per year with executives and senior club staff to discuss strategic club issues and provide an open dialogue between club and supporters.

The chair and vice-chair will also meet with the board of directors annually.

Liverpool’s managing director Andy Hughes said: “We are proud of the work that has gone in to make this happen and we thank Spirit of Shankly and Joe Blott for their support in working with us to reach today’s milestone.

“It’s important to us that we have engagement with our fans and that they can input into important strategic matters. Having the Supporters Board means we put a process in place that is more formal but in a meaningful way.”

One of the key recommendations from the Fan-led Review was on supporter engagement.

Tracey Crouch MP’s report said that as every club’s most important stakeholder, supporters should be properly consulted by their clubs in taking key decisions by means of a shadow board.

It also said effective supporter engagement should be a licence condition and overseen by a new independent regulator of English football (IREF).

FSA chief executive Kevin Miles said: “Congratulations must go to Liverpool supporters, ably led by their supporters’ union Spirit of Shankly, for their exemplary work in establishing this industry-leading link with their club. It sets a new standard for fan engagement in this country where sadly too many clubs are still reluctant to engage with their supporters.

“This standard should be what all clubs aspire to and we will continue to push the Government on legislating for an independent regulator in football to ensure it is mandatory across the whole game.”

Funding partners

  • The Football Association
  • Premier Leage Fans Fund

Partners

  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • Pledgeball