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My Club, My Shirt: Cumbrians latest to join initiative

Carlisle United are the latest club to join Fans for Diversity’s ‘My Club, My Shirt’ initiative, unveiling a range of supporter portraits earlier this week.

The Cumbrians’ ‘My Club, My Shirt‘ exhibition captures images of supporters old and young – and was developed by the club working with Carlisle United Supporters’ Group (CUSG).

CUSG’s equality, diversity and inclusion officer, Nigel Davidson said: “This is a great opportunity for the football club to build relations with the communities within the city, to highlight causes and be able to work with community and faith groups to make life better for the people of the city.”

The Carlisle United portraits are the fifth in a series of exhibitions that will continue at clubs across the country during 2022. The ‘My Club, My Shirt’ initiative started at Cardiff City back in 2020.

That project involved portraits of more than two dozen fans from a variety of backgrounds throughout the Welsh capital. These were displayed as posters on matchdays over a period of two months – and culminated in a COVID-safe exhibition held at Cardiff Cathedral during Black History Month 2020.

Fans for Diversity campaign manager Anwar Uddin said: “Carlisle United and their supporters group have made a great contribution to the My Club, My Shirt library.

“There are some fantastic portraits of supporters across the fanbase.”

My Club, My Shirt projects are funded by the Fans for Diversity campaign, which is a joint partnership between the FSA and Kick It Out.

Want access to funds for an event or project?

Fans for Diversity is a supporter-led campaign celebrating diversity in the game and we have a budget for club-specific activities – if you have an idea that needs funding we’d love to hear from you.

Email campaign coordinator Anwar Uddin via [email protected]



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Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • Pledgeball