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All pics by Sophie Cook

My Country, My Shirt

Back in 2020 we launched My Club, My Shirt at Cardiff City – a series of portrait exhibitions celebrating the rich diversity of football fans who follow the game from all walks of life.

And ahead of this evening’s Euro 2022 England vs Spain quarter-final clash we’re delighted to launch My Country, My Shirt – our latest exhibition which showcases the incredible breadth of support across the country for the Lionesses.

My Country, My Shirt

Left to right – Moyo, Sam and Robyn

Left to right – Marie, Mike and Lisa (with Sam who sadly passed away in 2014)

Left to right – Alex and Jon, Jess and Rach

Left to right – Billy, Bella and Bella

Left to right – Alex, Micky and Ben (with kids)

Deborah Dilworth, who leads the FSA’s Free Lionesses work, said the project had been a long time in the making but the final results had blown everyone away.

“It gave great pride and pleasure to invite Lionesses supporters from across the country to take part in this project. The fans involved have a range of different experiences – from those just starting out to matchgoers of 20+ years,” said Deborah.

“We would like to thank all of the supporters who got involved and helped create such stunning and authentic imagery” – The FSA’s Deborah Dilworth

Following its debut at Cardiff City, the My Club, My Shirt project has appeared at Newport County, Carlisle United, Nottingham Forest, Bristol Rovers, AFC Wimbledon and, most recently, Blackburn Rovers – all coordinated by our Fans for Diversity campaign.

Fans for Diversity lead Anwar Uddin said: “I absolutely love these My Country, My Shirt images – they celebrate diversity amongst the Free Lionesses fanbase in an authentic, subtle way which supporters just immediately understand. It’s brilliant.”

The FSA would like to thank Sophie Cook, as this project would not have been possible without her fantastic photography, and the National Football Musuem for hosting our launch event.

Related Articles

The making of ‘My Country, My Shirt’

On Wednesday we launched the latest chapter of the My Club, My Shirt initiative – My Country, My Shirt – an exhibition celebrating Lionesses fans across the country.

Behind the scenes: My Country, My Shirt

This summer we’ve been promoting the women’s game and our Free Lionesses Fans’ Embassy team followed the England team all the way to their win at Wembley on Sunday.

My Club, My Shirt: Lincoln City celebrate fans and region with new shirt

The history and diversity of Lincoln City is being celebrated in a unique fan-designed shirt launched alongside a “My Club, My Shirt” style event in the city centre today.

Fans for Diversity: Supporting fans across the country in Spring ’22

The Fans for Diversity campaign, a partnership between the FSA and Kick It Out, continues to assist supporters around the country, and we spoke to campaign lead Anwar Uddin about recent work to promote diversity via three new projects in London…

Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • Pledgeball
  • SD Europe