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National Football Museum launches “Game of Our Lives” fan memory bank

The National Football Museum has launched a nationwide search to unearth the best football stories and memories from fans throughout the country.

The Game of Our Lives campaign celebrates individual stories which might otherwise be lost – and the museum wants to hear from supporters and clubs at all levels of the game.

It’s the first time in the museum’s history that so many fans are being asked to directly contribute to the museum.

The Game of Our Lives campaign and the stories that come from it will form part of a permanent digital collection online, and at the museum, and will be shared with visitors from around the world.

Tim Desmond, chief executive officer at the National Football Museum, says: “This campaign is a way of keeping football alive during the lockdown and seeking out those special football memories that exist in communities, clubs, and families.

“There could be thousands of reasons why football is the game of your life. We want to know why it makes you proud, sad, happy or even angry.  What is it you love about the game? What is that one stand out moment for you?”

“Now more than ever it’s important to capture and share the diverse stories of what football means to the fans. It’s ambitious and it’s something we’ve never done before, but we believe the football community will help us bring it to life,” says Tim.

The initiative is being run with EFL on Quest, but it isn’t limited to EFL clubs, with the museum keen to hear from fans at all levels of the game.

Colin Murray hosts EFL on Quest and points out just how many people are missing the game. “Football is such a central part of so many people’s routines so while there are more important things, it’s still very much missed,” says Colin.

“Game of Our Lives is a way for us to unite over football, to support our clubs in a different way, and to take our place at the National Football Museum. It’ll be something to look back at in years from now. We’ll be getting behind this and I’d encourage all football fans to do it too.”

What do they want?

  • Stories: What makes football the game of your life? How does it make you feel? Why is it so important to you?
  • Photos: In the stand or on the pitch, snaps that encapsulate your relationship with the game.
  • Videos: Short video clips on your special football moment.
  • Further info, advice, ideas, and permissions here.

How do I share my story?

Fans can share their stories, including photos and video, in various ways. Footballers, celebrity fans and clubs will also be sharing their own memories as part of the campaign.

You can find out more via the National Football Museum’s website.

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Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • Pledgeball