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The rainbow ball in use at Elland Road during Leeds United vs Leicester City © Alamy

Rainbow ball fixtures raise £16k for LGBT+ supporter work

The rainbow ball campaign that ran across two rounds of EFL fixtures last month has raised £16,000 for LGBT+ supporter initiatives alongside the Fans for Diversity campaign.

To mark LGBT+ History Month, the EFL and its matchball providers Puma created the game’s first “rainbow ball” to promote LGBT+ inclusion across the Championship, League One and League Two.

Director of equality, diversity and inclusion at the EFL David McArdle said: “To see the EFL, our clubs and our commercial partners come together has been incredibly inspiring. I’m proud of the League and its commitment to making football a welcoming environment for everyone.”

Puma pledged to donate £75 to a central fund, administered by the FSA and Kick It Out’s Fans for Diversity team, for every goal scored across the two weekends in February.

With 214 goals scored, the total ran up to £16,050.

“The Rainbow Ball project symbolises our unwavering support for LGBTQ+ supporters and their invaluable contributions to football,” said Fans for Diversity Campaign manager Nilesh Chauhan.

“We are immensely grateful to the Puma and to the EFL for their dedication to making football a game for all to enjoy, and paves a way for a future where everyone feels welcome and embraced in the football family.”

That pot of money will be accessible to LGBT+ supporters for projects raising awareness about inclusion in football, events promoting diversity, or providing resources for LGBT+ fans within the football community.

Bas van den Bemt, managing director at Puma UK said: “We are proud to support such impactful initiatives and continue our efforts to promote equality and acceptance in sports and beyond.”

For more information about how your supporter group can apply for grants from the fund please contact Fans for Diversity campaign manager Nilesh Chauhan.

Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • Pledgeball