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All pics © Craig Williams

Rovers SAS launches at Ewood Park

Rovers SAS launched last Saturday (3rd February) at Ewood Park and our Fans for Diversity campaign, which is run with Kick It Out, was proud to be in attendance supporting their launch. 

The group is spearheaded by Blackburn Rovers fan Zayd Rawoot and Rovers SAS is focussed on representing the local South Asian community while connecting with fans from all backgrounds and faiths.

SAS stands for South Asian Supporters but is also a play on Shearer And Sutton – who were known as the SAS in the 90s when they led Rovers’ successful 1994-95 Premier League title charge. In the modern era first team players Millie Chandarana and Dilan Markanday are ambassadors for the group.

Comedian and SAS ambassador Tez Ilyas hosted the launch day, which included a panel discussion around diversity issues with former player Rudy Gestede, Blackburn’s head of operations Lynsey Talbot and commercial and integration manager Yasir Sufi.

All pics © Craig Williams

The event was attended by Proud Rovers, We Are The Rovers Supporters’ Trust and many from the wider Blackburn Rovers fan base, as supporters came together to celebrate the launch of Rovers SAS.

Fans for Diversity campaign manager Hannah Kumari (below right) made the trip to Ewood Park – and she’d love to hear from more supporters who are keen to kickstart new groups at their club.

What is Fans for Diversity?

The Fans for Diversity campaign is a partnership between the Football Supporters’ Association and Kick It Out. Its aim is simple – to celebrate diversity in football to ensure all fans feel safe and welcome at the game, regardless of; age, disability, gender, race, faith, sexual orientation or any other protected characteristic. If you have a project in mind which you think can help do this then get in touch as we’d love to hear from you and we have a grant fund which can make such ideas a reality.

Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • Pledgeball