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Sheffield Wednesday FC Women’s Supporters Group launch #KeepingSCORE campaign

FSA associate members SWFC Women’s Supporters Group (SWFCWSG) have launched a range of initiatives to celebrate today’s International Women’s Day (8th March 2024) – including a new #KeepingSCORE campaign.

#KeepingSCORE celebrates the efforts of supporters in cultivating “Safe Communities of Respect and Equality” (SCORE) within football and has the support of HerGameToo and Fans for Diversity – the partnership run by the FSA and Kick It Out.

A series of activities which support #KeepingSCORE are on the horizon:

  • The SWFCWSG Away Day Network – a community for facilitating safer and more enjoyable away days. The Away Day Network will arrange away day meetups, and share information about stadiums, transport, pubs and facilities, to help improve the away day experience for all fans.
  • ‘Women At Wednesday’ – a series of interviews acknowledging and honouring the invaluable contributions of women players, staff and supporters, including SWFC Ladies’ striker Amy Broomhead.
  • A new report gathers detailed insights on the experiences of football fans, particularly women and non-binary individuals, regarding sexism and misogyny in the game. 
  • SWFCWSG are working with Sheffield Wednesday to become the first club outside the Premier League and London to commit to the Women and Girls’ Night Time Charter – a nationwide initiative to support and protect women and girls who work, visit or socialise in the city’s night time economy. 
  • SWFCWSG will officially partner with HerGameToo in the week of International Women’s Day.

The club take on Leeds United at Hillsborough tonight and the #KeepingSCORE message will be displayed across the stadium, and on the Owl’s pre-match warm up shirts. Fans can also pick up free WSG badges from reception and the club’s megastore.

SWFCWSG said: “Within the realm of football, despite considerable strides, persistent challenges such as discrimination and sexism continue to mar the landscape, with a staggering 91.9% bearing witness to sexist abuse online directed towards women in football.”

There’s still a lot more work to be done and the FSA is proud to support the many new women’s supporters’ groups who are popping up across the country. If you’re interested in setting up such a group get in touch or find an existing FSA member group here.

Want to get involved with SWFCWSG?

The FSA is by fans, for fans and free to join. Visit 

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Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • Pledgeball