Your basket

Join The FSA

Sky subscriptions top 9 million

This is a story from the FSF archive – the FSF and SD merged to become the FSA in 2019.

Sky has announced that subscriptions have now passed the 9 million mark with around 100,000 new customers joining in the last three months alone. The news is especially interesting for the football industry as there are genuine concerns that the credit crunch will see fans turning their back on live football.

A Virgin Money survey in September showed that the costs associated with following a football team have risen by 36% in the past two years while an away fan can expect to spend more than £100 per game.

With many Premier League teams seeing gates drop – even the most successful clubs are experiencing ever-decreasing waiting lists – chairman up and down the country will be keeping a close eye on Sky and Setanta subscriptions.

“We’re going through tough financial times and I wonder how strongly the increase in subscribers relates to the fall in actual live attendance?” said Mark Longden, of the FSF Executive Committee.

“With the cost of tickets nowadays it’s no surprise that people are choosing to watch games on TV, which is a bit of a problem for everyone. The clubs lose gate revenue while TV companies themselves don’t like to see banks of empty seats.

“Who can blame people though? Spend thousands going to see live games, or get a relatively cheap subscription and stock up on booze from the supermarket?

“Football needs to take this seriously.”

Related Articles

And finally… €40 million

What does €40 million get you in today’s transfer market? Well, take a look for yourselves as Brazil & Barcelona midfielder Paulinho showed off his finishing skills against Russia this week.

Top-flight football security policies club-by-club

Following a request by the FSF’s Premier League Fans Group we asked all top-flight clubs if they could provide information relating to their security policies – just what is and isn’t allowed into grounds? See their answers below.

National Game Awards: Kings Langley take top away day award

This year we’ve recognised the work going on at Non-League level to make away fans’ lives better – here Andy Walsh tells us about the winners of our first Non-league Away Day Experience Awards…

And finally… rover the top

We had little choice this week for and finally…. Mike Dean is box office wherever he goes. Eschewing his normal black outfit and whistle to cheer on his Tranmere Rovers side in their playoff victory over Forest Green Rovers, the Sky cameras couldn’t help but pick him out in the post-match celebrations… 

Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • SD Europe