Your basket

Join The FSA

Supporters Direct launch pre-season competition

This is a story from the FSF archive – the FSF and SD merged to become the FSA in 2019.

Since 2002, clubs owned by their supporters’ trust have been invited to play in the annual Supporters Direct Cup. This year will also be the first time the new Supporters Direct Shield will be competed for, allowing two more clubs to take part in the fun but traditionally highly competitive day.

Both matches will be played at AFC Telford United’s impressive New Bucks Head ground, with Telford playing one-time winners FC United of Manchester for The Supporters Direct Cup, whilst the new SD Shield will see recently reborn Merthyr Town go head-to-head against Scarborough Athletic.

As with last year’s SD Cup match, there’s a twist in the tail as supporters coming through the gates will have the chance to enter a raffle with a unique prize – the chance to win the trophy for their club in a fans’ penalty shoot-out.

“The SD Cup is always a special day. You see real camaraderie between the different clubs and their fans, and this year that counts double. For us as an organisation representing the wider trust movement, we’re immensely proud of all the fans of these clubs and what they’ve achieved,” said Supporters Direct’s Kevin Rye.

“I’m really excited to be welcoming all of them to the competition especially Merthyr Town who, despite being in exile like Scarborough Athletic, have refused to go quietly and are proudly continuing the tradition of football for their town.”

Fans from all clubs are welcome on the day which takes place at AFC Telford United (Watling Street, TF1 2TU) on Saturday July 24th. Tickets will be sold on the gate on the day and are priced at £8 adults, £5 concessions and unaccompanied under 16’s, or £1 for under 16’s accompanied by an adult.

If the scores are level at full-time in either fixture a penalty shoot-out will decide the match. The penalty takers will be decided by a raffle (tickets sold on the gate) which will be drawn at half-time of the first match. Five fans from each club will be drawn to take a penalty, which will operate in the normal way.

Kick off times:

  • 13:30 – AFC Telford v FC United (Supporters Direct Cup)
  • 16:30 – Merthyr Town v Scarborough Athletic (Supporters Direct Shield)

More details can be found on the Supporters Direct website.

The Football Supporters’ Federation on Facebook.

Related Articles

Is £92 for a pre-season friendly the craziest price yet?

Tottenham Hotspur Supporters’ Trust co-chair Martin Cloake says last weekend may go down in history as the time the tipping point was reached on prices…

UEFA changes rules on alcohol sales in European competition

This week UEFA announced changes to its rules on alcohol – allowing its sale at Champions League and Europa League games this season.

FSF and Supporters Direct appoint interim board

The Football Supporters’ Federation and Supporters Direct have appointed an interim board that will oversee work towards a unified national supporters’ organisation over the coming months.

Supporters Direct Annual Review 2018

Watch our 2018 Annual Review to see a snapshot of some of the fantastic projects we have been a part of, what some of our members have achieved this year and much, much more.

Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • SD Europe