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Sustain the Game: Support continues to grow

Since its launch on Friday the Sustain The Game! message has reached millions across the UK – and the list of signatories to the campaign continues to grow.

Many fan groups, football clubs and politicians have been in touch with us over the past few days to add their names to the list. The second wave includes four more football clubs who have also backed our five principles: Hendon FC, Fisher FC, Frickley Athletic and Clapton CFC.

FSA vice chair Tom Greatrex said: “Football clubs are at the heart of communities up and down the country – often well run, with owners who care – but without changes to how the game is run, the future of many clubs could be at risk

“That is why it is time for owners, clubs, supporters and all those who want to safeguard football for the future to join together and Sustain The Game.”

New supporters:

  • Albion Women Supporter Group
  • AccessiBlues (Birmingham City)
  • LGBT Bees (Brentford)
  • Trans Pennine Irons (West Ham United)
  • View from the Allotment End (North Ferriby)
  • Yorkshire Gulls (Torquay United)
  • Hendon FC Supporters Trust
  • Union FS (Leicester City)
  • Dial M For Merthyr
  • Millwall Past & Present
  • Kevin Beattie Foundation
  • Torquay United Supporters Trust
  • Bromsgrove Sporting Supporters’ Trust
  • Non-League Programmes
  • Cambridge Fans United
  • London Bees Endor
  • Twe12thman (Middlesbrough)
  • Bristol City Women Supporters Club

Individuals and political figures also continue to voice their support for Sustain The Game and the urgent need for reform. Including:

  • Scott Benton MP
  • Mike Amesbury MP
  • Sam Al-Hamdani (Oldham Borough Council)
  • Alex-Davies Jones MP AS
  • Nizaar Kinsella (
  • Andrew Simpson (journalist)

If you would like to add your name or supporters’ group to the list – get in touch with us.

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Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • SD Europe