Basket
×

Your basket

Join The FSA

The making of ‘My Country, My Shirt’

On Wednesday we launched the latest chapter of the My Club, My Shirt initiative – My Country, My Shirt – an exhibition celebrating Lionesses fans across the country.

The exhibition highlights the diversity of all those who follow the Lionesses and was launched ahead of England’s quarter-final victory over Spain.

Now in the run up to Wednesday’s semi-final in Sheffield we’ll be releasing more behind the scenes footage. Massive thanks to the videography Alex Langton for this video who followed our photographer, Sophie Cook, around to capture this footage at the National Football Museum.

We’ll be publishing the video shorts on our social media in the coming weeks – so make sure you’re following us to see some behind-the-scenes footage.

Follow the FSA and Free Lionesses on social media below…

Twitter: @WeAreTheFSA & @FreeLionesses

Instagram: @WeAreTheFSA

Related Articles

My Country, My Shirt

Back in 2020 we launched My Club, My Shirt at Cardiff City – a series of portrait exhibitions celebrating the rich diversity of football fans who follow the game from all walks of life.

Behind the scenes: My Country, My Shirt

This summer we’ve been promoting the women’s game and our Free Lionesses Fans’ Embassy team followed the England team all the way to their win at Wembley on Sunday.

My Club, My Shirt: Lincoln City celebrate fans and region with new shirt

The history and diversity of Lincoln City is being celebrated in a unique fan-designed shirt launched alongside a “My Club, My Shirt” style event in the city centre today.

Fans for Diversity: Supporting fans across the country in Spring ’22

The Fans for Diversity campaign, a partnership between the FSA and Kick It Out, continues to assist supporters around the country, and we spoke to campaign lead Anwar Uddin about recent work to promote diversity via three new projects in London…

Funding partners

  • The Football Association
  • Premier Leage Fans Fund

Partners

  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • Pledgeball