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Twenty’s Plenty: Virgin Media continue St Mary’s subsidy

This is a story from the FSF archive – the FSF and SD merged to become the FSA in 2019.

Away fans visiting St Mary’s Stadium this season will once again be benefiting from a £20 cap on away tickets at the south coast side thanks to Virgin Media.

Virgin Media have confirmed that they will once again be subsidising every visiting fan Southampton by up to £10 – so no supporter seeing their side at St Mary’s will pay more than £20. Offering a saving of more than £500,000 in total for travelling fans.

This goes above and beyond the Premier League wide £30 cap on away tickets with Watford fans being the latest to benefit from the subsidy, as they visit Southampton on Saturday.

John Fawell of Watford Supporters Trust said “It’s great that Watford fans have only had to pay a maximum of £20 for our away trip to Southampton this weekend.

“It’s good to see the hard wprk campaigning on £20s Plenty is continuing to have an impact and hats off to Virgin Media for supporting it.”

Supporter organisations at Watford, such as the Watford Supporters Trust and the 1881 Movement are big backers of the of the Twenty’s Plenty campaign. 

Ali Shah from the 1881 Movement said: “Thanks again to the FSF and Virgin Media for getting the ball rolling towards universal Twenty’s Plenty at Southampton; a very welcome and important first step.”

The FSF wants to see more clubs and sponsors take up the practice of subsidising away fans – even reaching out to Southampton to secure a £20 reciprocal deal. A practice that was common in the seasons before the introduction of the league-wide £30 cap.

Thanks to Solent Creatives for the image used in this article. Reproduced here under Creative Commons license.

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Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • SD Europe