Your basket

Join The FSA

VAT ticket cuts a step in the right direction

This is a story from the FSF archive – the FSF and SD merged to become the FSA in 2019.

FSF chair Malcolm Clarke has acknowledged the efforts of football clubs who’ve passed on savings made via the recent VAT rate cut to their supporters.

But Clarke believes the industry as a whole needs to re-think ticket pricing altogether, as post credit-crunch finances get ever tighter for many fans.

Several clubs have announced schemes aimed at ensuring their loyal paying customers benefit from the recent VAT rate cut, and more look likely to follow suit.

And Clarke says they’ve at least made a step in the right direction – but clearly hopes all football club chairmen understand they may soon have to go much further to keep fans on-side.

“Fair play to clubs who have acted to pass on the financial benefits of the recent VAT rate cut on to their supporters in some way – it is a step in the right direction, and I’m encouraged to see some acknowledgement many fans are currently feeling the pinch”, Clarke said.

“It is to be hoped club chairmen up and down the land will show a similar understanding of many supporters’ current circumstances when they consider their ticket prices for next season.

“Amid the current financial climate, those running football in this country must realise they need to be as competitive as possible if they are to avoid pricing their fans out altogether.”

And Clarke says the resurgence in attendances League Two club Bradford City have enjoyed since embarking on a cheap season ticket scheme should be food for thought for other clubs.

“Bradford City’s excellent scheme has run for the last couple of years. They’ve recently announced they’ll be offering adult season tickets for as little as £99 and their already excellent gates will doubtless go up again. Maybe we’ll see more of such strategies.”

Related Articles

Worcester City take huge step towards community ownership

Last night the shareholders of Worcester City Football Club Limited (WCFCL) voted through changes to their articles paving the way for community ownership.

Bury AFC take next step in forming a new club

Bury AFC have taken the next step along the road to ensuring there is a football club in the town next season by electing the Shakers Community Board this week. 

Fans For Diversity: “Do the right thing, even when no-one is watching”

Racism has been a huge talking point in recent months and, while football has thankfully moved on from the 1970s and 80s when groups like the National Front tried to use the terraces as a place to recruit members, that doesn’t mean supporters can rest on our laurels. 

Right to refund: fans still unhappy with refunds at some EFL clubs

Supporters at a handful of EFL clubs remain unhappy with how their clubs are handling the process of refunding games missed during the pandemic.

Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • SD Europe