Posted on 28th February 2025
West Ham United latest to announce price freeze
West Ham United have become the latest Premier League club to announce a price freeze for the 2025-26 season.
The London club announced the freeze earlier this week alongside a commitment to offer concessionary pricing in more areas of their London stadium.
“This decision follows positive and constructive discussions with our Fan Advisory Board (FAB) in recent months,” West Ham United said on Thursday.
“The Club understands how important the principle of offering some form of concessionary discount is to a large element of our supporter base, and that this aligns with the identity, heritage and traditional values of our great football club and our community.”
West Ham United fans have been at the forefront of the ticket price protests and the Stop Exploiting Loyalty campaign actions going on across the Premier League over the last two seasons.
For the record – the @WestHam FAB – every single member worked so hard to make this happen. Club and supporter representatives together. And we did it for every single West Ham fan. United We Stand. https://t.co/8M0D7EniPC
— Hammers United (@HammersUnited2) February 27, 2025
Last year, West Ham United announced ticket price rises and new restrictions on concessionary prices for young people and seniors – a move Hammers fans said would price out a generation of new fans.
Since then, West Ham United supporter groups have been pushing the club to change course on ticket prices and that is beginning to show.
The club’s Fan Advisory board said: “The subject of the ticketing and concession policy was a key priority for everyone, and we are pleased that the club have recognised and acted upon the views expressed by supporters.
“This has been a constructive and positive piece of work, and we believe this is a good example of the Supporters and Club working together to achieve a positive outcome.”
Leicester City fans call for freeze
Earlier this week the FSA wrote to the Premier League calling on the organisation to support our call for price freezes across the division ahead of the 2025-26 season.
With clubs assessing ticket policies ahead of 2025-26 we are at a critical juncture and many FSA supporter groups in the top-flight have active campaigns aimed at their clubs.
In recent weeks both Brentford and Liverpool have announced ticket price freezes, showing what can be done at top-flight clubs who are listening to their supporters.
Yesterday, Leicester City’s Foxes Trust became the latest supporter group to write to their club calling for a price freeze for 2025-26.
They are urging the club to freeze prices at this season’s level if they avoid relegation and revert to the 2023-24 pricing structure if they return to the EFL Championship.
“We believe ensuring tickets are affordable and attainable will help build the next generation of supporters,” they said.
“This season, we have witnessed supporters voting with their feet and rejecting over-priced away tickets for the visit to Manchester United for the FA Cup fixture.
“The club needs to ensure Leicester supporters don’t feel inclined to take the same approach to attending home games.”
