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Women at the Match report unveiled

This is a story from the FSF archive – the FSF and SD merged to become the FSA in 2019.

One of the largest pieces of research ever into women fans’ experiences at professional men’s football matches has been unveiled by the Fans for Diversity campaign – a joint campaign run by the Football Supporters’ Federation and Kick It Out.

The Women at the match report, launched at the Supporters Summit last weekend, surveyed almost 3,000 women between the end of 2014 and beginning of 2015.

Led by researcher and FSF National Council member, Fiona McGee, the report looks at how women develop the match-going habit, their experiences of sexism at the match and how they challenge sexism in football grounds.

As well as the survey data, the report includes anecdotal reports from women who have been regular match-going fans. Additionally the survey data was supplimented with focus groups to explore its themes further.

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Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • Pledgeball
  • SD Europe