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Fans for Diversity

Bradford City fans show their support

The Fans for Diversity campaign is a joint project by the Football Supporters’ Association and Kick It Out. It’s been running since 2014. Its aim is simple – to celebrate diversity in football to ensure all fans feel safe and welcome at the game, regardless of; age, disability, gender, race, faith, sexual orientation or any other protected characteristic.

Football tribes, football colours and the love for your team – those are the only things which should separate one fan from another.

We understand the euphoria football can bring and the passion of being part of a community; shared experiences, the highs and the lows, all ‘in it’ together. We believe no one should feel excluded from something which connects people in a way nothing else can.

That’s the aim of the Fans for Diversity campaign, to support and empower people to enjoy a fantastic matchday experience – to overcome exclusion or a perception of exclusion, to engage clubs and other supporters to welcome those who might believe football is for ‘them’ not ‘me’.

This is not about sanitising the game and taking away what makes being in a football ground special; the raw atmosphere of defiance and jubilation which home teams want to build, and which away teams want to challenge.

It’s about acknowledging and developing matchdays which can be enjoyed by everyone – whether you want to bounce for 90 minutes after a few pints or give the mascot a cuddle and sit with the family. Pies and pakoras; Bovril and beer; a rainbow flag? It matters not once we’re in the stadium, we’re all fans with the same goal.

Being visible, being welcomed, being accepted. It’s a difficult journey for some and we want to make it easier, making football a place where people can enjoy our national game without fear of discrimination and abuse.

Bangla Bantams, Proud Lilywhites, Lady Imps, Blues for All, Apna Albion, Villains Together, Rover and Out, are just some of the groups championing our aims… and we know there are huge numbers of supporters actively making a difference.

When football unites: Lady Imps and Bangla Bantams cultural exchange:

Want to get involved? We’d love to hear from you

We have a small grant fund to help with your ideas so if you would like to create an event, a project or start a supporter group please email [email protected]

Thanks to PA Sport for the image used.

Latest news: Fans for Diversity

Bangla Bantams drive creates football facilities for all fans

Supporters’ group the Bangla Bantams are developing new facilities in the shadow of Valley Parade which will benefit all supporters – from kids in the community and grassroots football to fans who’ve travelled across the country following their team.

More must be done about online abuse – players’ union

Research commissioned by the Professional Footballers Association (PFA) found there was a 48% increase in unmoderated racist online abuse in the second half of the 2020-21 football season, with 50% of abusive accounts coming from the UK.

Survey: Women at the Match

The FSA’s Fans for Diversity campaign is launching a major survey on women’s fans attitudes on attending football, and is looking for women fans from both the men’s and women’s games to give us their insight. 

Poor access still putting off many disabled fans – survey shows

Around a third of disabled supporters say they have been put off going to the match according to a new national survey of disabled fans.

Funding partners

  • The Football Association
  • Premier Leage Fans Fund

Partners

  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • SD Europe