(Above – Millie Bright, Rachel Daly, Beth Mead, Jill Scott pick up their copy of Free Lionesses.)
Followers of the men’s team have long benefitted from our Free Lions service and, for the first time, we were very proud to provide a Free Lionesses service for supporters of the women’s side at the 2019 Women’s World Cup.
The service provided supporters with a friendly central check-in for each game and we produced a free guide which covered travel, host city guides, and other useful information such as the location of the British embassy or consulate.
The 32-page guide was produced in close collaboration with authorities across the game such as the UK and French police, the FA, the British Embassy – and our friends at She Kicks.
While the tournament was a massive success, with huge levels of interest back home, there were still issues in France which gave the Free Lionesses team an opportunity to show its worth by supporting fans who had ticketing problems and communicating those issues to the media.
Free Lionesses continues to produce match-specific guides for England away games.
Email Deborah Dilworth (FSA Women’s Game Development) or call 0330 44 000 44.