The FSA’s Free Lions service, which provides travelling supporters of the England men’s team with on-the-ground info, is well established and has been around in one form or another since Italia 90.

In 2019 we were delighted to launch a similar service for the England women’s team called (you guessed it!) Free Lionesses which is run by the FSA’s head of women’s football Deborah Dilworth.

The growth of the women’s game, and in particular the need to help travelling fans, was something we simply had to support so plans were put in place for a Free Lionesses service across all of England Women’s away tournaments.

The service offers the usual mix of behind-the scenes-advice and assistance along with a presence in each host city around every game that England play. We also teamed up with the superb She Kicks to produce a free fanzine / supporter guide to the Lionessses’ tournaments.

Free Lionesses debut tournament was a big success and that continued into our Fans’ Embassy work at Euro 2022, the Women’s World Cup in Australia in 2023 and Euro 2025.

Free Lionesses Euro work praised

@picturesbyesme

Back in the summer of 2025, Our Free Lionesses team enjoyed a fantastic tournament following the Lionesses through Switzerland. An experience capped off by watching their team defend their European title and take the trophy home in a dramatic penalty shoot-out.

The Fans’ Embassy was another success that didn’t go unnoticed, earning praise from supporters and the UK government alike.

Following the tournament the British Embassy in Berne wrote to us celebrating the brilliant work done by our teams of volunteers out in Switzerland who ensured travelling supporters had the best possible experience at the Women’s Euros.

“We are extremely grateful for all your efforts to ensure that our travelling England and Wales fans had a safe and enjoyable experience in Switzerland. Our consular team had zero consular issues to resolve, which is a testament to your hard work and openness to collaboration with my Embassy team,” wrote James Squire, the British ambassador to Switzerland and Liechtenstein.

British Embassy: “We would like to congratulate you, your FSA and Free Lionesses colleagues for your superb contribution. The UK Government looks forward to continued collaboration with you in the future.”

Contact

Email the FSA’s Deborah Dilworth or follow our work on Twitter/X @FreeLionesses and over on Instragram @wearefreelionesses