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Safer Gambling Hub

Welcome to the Safer Gambling Hub!

Together with BeGambleAware, we are working to help create a safer gambling environment for all football fans.

Below you’ll find a number of materials that are part of a national safer gambling campaign led by BeGambleAware – Think Twice or You’ll Bet Regret It. Aimed at helping to inform fans about the risks of impulsive betting, Bet Regret is the sinking feeling you get the minute you make a bet without thinking it through. Often when drunk, bored or chasing losses.

Gambling is often dubbed the ‘hidden addiction’ as it can be difficult to spot, but for some fans gambling can have disastrous effects on individuals, their family and friends.

It’s really important that all football fans are aware of the risks of impulsive betting and can recognise the behaviours that can lead from a bet on the football each Saturday to a more serious gambling issue. Football clubs have access to thousands of fans and have the authority to inform them on safer gambling. We hope the below inventory will help you create a safer gambling environment for all supporters.

Whether you are from a football club or a supporter, we welcome you using any of the assets below, but if you are looking for something a little more bespoke please get in touch and we can work with you to create these.® assets

Posters & adverts

Toilet posters – one, two, three
Concourse posters – one, two, three
Programme advert – full page & half page
Leaflets – cropmarks & no cropsmarks

Stadium materials

LEDS (digital & static)
Big screen vids (30s) – one, two, three
OOH – one, two, three
Pillar posters – one, two, three

These assets are the property of GambleAware and are not to be modified or altered in any way without the prior consent of GambleAware.

Safer Gambling Tips

Below are some handy tips on how fans can keep Bet Regret in check and think twice before placing a bet. We welcome you using these on any of your communication with fans, and for more information on these and the campaign head to

  1. Take a time out – Think Twice and go bet-free for a period of time. You can set a Time-Out period of hours, days or weeks through most online gambling accounts
  2. Pause before you place it – Pausing can help us make better decisions. Wait five seconds before pressing that ‘Bet now’ button. Count to ten or say the bet out loud and focus on how much you could lose, before you commit
  3. Balance gambling with other activities – It’s important that gambling isn’t your only pastime. Try to plan hobbies and activities to help fill free periods. When you’re busy you’re less likely to make a bet you know you shouldn’t
  4. Set a money limit in advance – Before you start betting set yourself a cash cap and think twice about how much you’re willing to bet. You can set yourself daily or weekly limits. Many sites allow you to pre-set a maximum amount for deposits, stakes and losses over a given time period
  5. Set a time limit – Why not set yourself limits on the times you bet? Plan a distraction for those moments when you’re not betting and stay clear of Bet Regret. Many betting and gambling providers allow you to set up notifications to help you manage your time. Or just set an alarm on your phone.

Funding partners

  • The Football Association
  • Premier Leage Fans Fund


  • Gamble Aware
  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • SD Europe