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SLOs and DAOs

What’s an SLO or a DAO we hear many ask? SLO stands for supporter liaison officer and DAO is disability access officer. Neither are especially new roles within football but neither roles are as well known amongst fans as we would like, so we are committed to raising their profile.

The best SLOs and DAOs can make a difference to your matchday.

A good SLO can build bridges between the club and its fans and its more art form than science. They can help facilitate fan engagement structures, advocate for the fans’ voice within a club, and liaise with stewards, police, and counterparts at opposition clubs.

They are a point of contact for supporters both home and away and can be club employees or volunteers – some clubs even have a mixture of both. We believe they should be active and available on matchdays.

In July 2015 UEFA said clubs who wished to compete in their competitions must appoint a disability access officer (DAO) to support the provision of inclusive, accessible facilities and services. DAOs are responsible for supporting and advising their club in relation to improving access and inclusion for disabled supporters, employees, volunteers and players.

In the coming months we’ll develop this section of the FSA website with FAQs and case studies so fans better understand the roles and supporters’ groups have resources which they can take to their clubs. If you know of examples of good practice and your club relating to SLOs or DAOs we’d love to hear from you.

Resources:

Contacts:

If you search for supporter liaison officer or disability access officer plus the name of the relevant club you should be able to find the person you need. If you are having serious trouble finding the contact you need let us know and we will try and find that information for you.

We do try and maintain an accurate SLO contact list but it is a constantly moving target as people change roles, but we hope the below list is useful. If you notice an error, required update, or know of a non-league club SLO that isn’t on our list, please let us know: info@thefsa.org.uk

Premier League

Disability access officers

EFL fans are advised to check on a club-by-club basis – contact the relevant SLO.

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Latest news: SLOs and DAOs

“Embracing supporter culture” – 2018 SLO of the Year Tony Barrett

Every year at the FSF Awards we celebrate the Supporter Liaison Officer of the Year award, a prize that aims to promote the best supporter liaison work that goes on around the country – and we spoke to this year’s winner, Tony Barrett, about his transformational work at Liverpool.

What makes a good Supporter Liaison Officer?

On the eve of the FSF Awards in partnership with Virgin Media 2018 we look back on some of last year’s winners – Wigan Athletic’s Ian Wadsworth and Jason Taylor who were jointly awarded the Supporter Liaison Officer of the Year 2017.

The future of standing at Sunderland: A young fan’s view

Standing is a hot topic at the moment and its popularity continues to grow. But what do young fans think? Sunderland fan Luke Rose went along to the Stadium of the Light to talk to the club about the future of standing on Wearside…

Creating memorable moments: fan engagement on Teesside

Over the last few years Middlesbrough have had some ups and downs on the pitch, but off-the-pitch they continue to make progress. In part that’s down to the work of Supporter Liaison Officer (SLO) and Head of Supporter Services Yvonne Ferguson and her team…

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