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Stop Exploiting Loyalty message reach millions

This weekend supporters across the Premier League demonstrated against ever-rising ticket prices, as millions saw the latest action in the Stop Exploiting Loyalty campaign.

#StopExploitingLoyalty banners were displayed by supporter groups at all nine Premier League games on Saturday and Sunday as part of our second weekend of action against high ticket prices across the division.

And on Monday night at Craven Cottage another protest took place ahead of the Fulham vs Brentford match, meaning all but one of the 20 games that took place over the last two game weekends featured a Stop Exploiting Loyalty demonstration.

That #StopExploitingLoyalty message has now reached an audience of millions, including matchgoing fans, TV audiences at home and supporters on social media.

Speaking at the demonstration outside Anfield on Saturday Liverpool fan and journalist Garreth Roberts said: “It’s a message to Premier League boardrooms that prices going up season after season – the targeting of concessions, targeting kids tickets, pensioners tickets, disabled tickets – none of this is acceptable.”

Anger amongst supporters at ticket price increases has been growing over the last two seasons as clubs continue to push the limit, not only putting up season tickets and matchday tickets but also aggressively restricting concessions.

With 19 out of 20 top-flight clubs raising prices over the summer, on top of record increases in the summer of 2023, many of the FSA’s supporters’ groups are pushing back.

FSA Premier League network manager Thomas Concannon said: “It was great to see so many supporters turn out to help spread the Stop Exploiting Loyalty message – especially those fans from clubs who may have more reasonable ticket prices.

“It’s an issue that ultimately can impact everyone.”

The Stop Exploiting Loyalty campaign has been made possible by the work of supporter groups in the FSA’s Premier League network.

Supporter groups from the network – along with the wider FSA membership – agreed on a new national campaign on ticket prices in the summer at the FSA’s AGM – read more about that here.

“Solidarity across the division is crucial to this fight,” Thomas said. “This sort of action wouldn’t be possible without volunteers from fan groups up and down the country.”

Funding partners

  • The Football Association
  • Premier League

Partners

  • Co-operatives UK
  • FSE
  • Kick It Out
  • Level Playing Field
  • Living Wage Foundation
  • Pledgeball
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