Reports suggest that FIFA will introduce dynamic pricing at the upcoming Club World Cup. FSA response below…

Tom Greatrex, chair of the Football Supporters’ Association (FSA), said:

“We’d never underestimate the appetite of the greediest executives in world football to try and exploit supporter loyalty, so this wouldn’t be a huge surprise, but it is an awful idea.

“Dynamic pricing models are just the latest way in which some are determined to exploit the loyalty of football supporters, without any recognition of the downsides on atmosphere, occasion and attendance, that are an integral part of what makes elite football so marketable.

“It is only a couple of years since clubs and owners said football without fans is nothing – this approach risks pricing out the fans whose loyalty, passion and commitment is part of the ‘product’ sold around the world.”

• By fans, for fans – join the FSA…