Posted on 24th March 2025
Huddersfield Town fans voice concern over ticket pricing
Update – Thursday 27th March 2025: Huddersfield Town announced changes to some of the ticketing decisions discussed below, including a review of under-14 and under-18 season ticket prices. Read the response from the club’s supporter groups here.
Huddersfield Town have announced season ticket price increases for the 2025-26 season and supporter groups at the West Yorkshire club have expressed surprise at the move.
Concessionary pricing for children, young adults and seniors at the John Smith’s Stadium are areas of most concern to supporters – with some categories set to double in price.
Under-14s who currently pay £49 for a season ticket will double to £99. Similarly, the under-18s season ticket prices are going up from £129 to as much as £249, depending on the stand.
Prices for seniors are also going up in most parts of the ground, with the cost going from £249 to £419 in the Riverside Upper stand.
Huddersfield Town Supporters’ Association (HTSA) said: “We are surprised by the significant across-the-board price increases recently announced by the club.
More specifically, we are concerned about the changes to the pricing structure for season card holders under the age of 23, as well as the considerable price hikes imposed on the new categories.”
HTSA say they have made the case to the club, in their supporter engagement meetings, for keeping ticket prices as low as possible given the financial strain on families in Huddersfield.
They said: “In our opinion, this decision also goes against the trend at similar-sized clubs and comes despite higher TV revenue and the introduction of the new EFL TV deal, which is expected to negatively impact matchday attendance by making it easier and more convenient for fans to watch games from home.
“Huddersfield Town has now lost one of its most unique selling points, putting even more pressure on success on the pitch.
“Such a sharp increase risks a drop in sales, atmosphere, and even overall revenue.”
Huddersfield Town’s decision to increase prices came the same week as their League One counterparts, and Yorkshire rivals, Barnsley announced a ticket price freeze for next season.
Announcing the price freeze, Barnsley chief executive Jon Flatman said the input from supporters and the club’s Fan Advisory Board was crucial.
“The freeze is a thank you to fans for the support over the season so far despite significant rises in costs for the club in areas such as national minimum wage, higher national insurance costs and increased utility bills,” he said.
