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PL says average ticket price is £31 & more than a quarter pay £40-plus

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Research released by the Premier League today claims that the average ticket price in the competition is £31 with the majority of supporters paying less than £30.

Compiled with data provided directly by all clubs, the Premier League say their research includes all pricing points for match day and season tickets for the current season, along with the volume of tickets sold at each price – though the full dataset has not been released.

Their research says the average price paid for a Premier League ticket is £31, compared with £32 in 2017-18 (both including administration/transaction fees) while:

  • 26% of attending fans pay £20 or less per match
  • 47% of fans pay between £20 and £40
  • 24% pay between £40 and £60
  • 3% pay more than £60.

Three quarters of supporters in Premier League stadiums are season ticket holders, 74%, with one in four seats occupied by concession ticket holders – 3.6 million out of 13.3 million.

The Premier League’s research is in line with other work, such as the BBC’s annual Price of Football survey, that show ticket prices beginning to plateau but this follows decades of rapid ticket price inflation.

Kevin Miles, chief executive at the Football Supporters’ Federation, said: “Any indication that ticket prices are coming down would of course be welcome, but average figures can mask a much more complicated reality.

“There are undoubtedly some very good pricing offers at some clubs – particularly those struggling to fill their grounds – but that will inevitably serve to conceal the fact that top flight football is still very expensive, with more than a quarter of fans paying £40 plus for a match ticket.” 

Miles said supporters remain concerned about the challenge young adults face when migrating from child prices to full adult prices. With the average age of adults attending top-flight games passing 41 years of age Miles said clubs must do more to retain fans in the young adult age bracket.

“We will continue to campaign for cheaper prices,” he said. “And we have a particular concern with tickets for young adults. There needs to be a football-wide commitment to an across-the-board under-23 category – we don’t want aging crowds with the next generation of fans priced out as they transition from child to adult prices.”

Miles also pointed out that the Premier League’s research did not address the increasingly large impact broadcasters are having upon match-going fans – with TV disruption now regularly leaving fans out of pocket and becoming a complaint among supporters.

“While clubs can view ticket costs in isolation fans must consider other expenses too,” he said. “Travel costs continue to rise, and the number of matches with kick-off times shifted for TV broadcast means that fans struggle to access cheaper advance travel bookings – and that can make match day very expensive.”

Thanks to PA Images for the image used in this story.

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